Branded Content antes del Branded Content la modelación cultural propagandística como forma de propaganda encubierta.

Uso de Diagramas de Estado UML para la Modelación del Desempeño de Programas Paralelos

Abstract There are many possibilities to design a parallel program in order to obtain the best performance possible. The selection of a program structure, as an organisation of processes, impacts on the performance to be achieved, and depends on the problem to be solved. Now, in order to select a program structure as the best in terms of performance, the software designer requires performance m...

Branded Variants

The Marketing literature recognizes the importance of nationally branded products. Since the middle ages, buyers have used brands to help infer brand quality. Now, the nature of this branding has changed. Private labels baring the name of national retailers dominate many markets. However, small local retailers are often unable to support their own private labels. Consequently, these retailers h...

El Proceso de Modelado de la Ingeniería del Conocimiento como Método de Optimización en la Resolución de Problemas

Portrayals of branded soft drinks in popular American movies: a content analysis

BACKGROUND This study examines the portrayals of soft drinks in popular American movies as a potential vehicle for global marketing and an indicator of covert product placement. METHODS We conducted a content analysis of America's top-ten grossing films from 1991 through 2000 that included portrayals of beverages (95 movies total). Coding reliabilities were assessed with Cohen's kappa, and ex...

A Comparison of the Sodium Content of Supermarket Private-Label and Branded Foods in Australia

Supermarket private-label products are perceived to be lower quality than their branded counterparts. Excess dietary sodium in foods contributes to high blood pressure and cardiovascular disease. Sodium concentrations in products are an important indicator of quality. We compared the sodium content of 15,680 supermarket private-label and branded products, available in four Australian supermarke...